Welcome to the application economy. Software is changing the way every business does business. It’s making companies smarter, faster and more competitive. It’s giving customers better, more personalized experiences—wherever they are. It’s generating enormous volumes of data, packed with valuable insights. And it’s generating billions in revenue. Brick-and-mortar stores create personalized, omnichannel shopping experiences. Hospitals consolidate patient information to provide better, more targeted care. Travel companies harness big data to track trends and give travelers more options.